The eye blaster banner begins with a cat sitting on the left looking at a bottle of Tiger beer longingly and then licking his lips. The copy: 'Help him into the next life' appears and as soon as the user rolls over the banner, the cat quite unexpectedly runs over to the Tiger Beer bottle and impales itself on the neck of the bottle. The copy 'Only 8 lives left 'til he can taste a Tiger' appears. When the banner is clicked, it takes the user to the Tiger ‘Taste it in this Life’ site.