Cannes Lions
SAATCHI & SAATCHI NZ, Auckland / DOMINION BREWERIES / 2007
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Sol is the authentic Mexican beer. So we brought this to life by creating a world based around the original Mexican joke; the line drawing of ‘A Mexican Riding a Bicycle.’ We created an entire online city - ‘Sol City’ - populated by hundreds of sombrero-wearing Mexican characters. Users could create their own original Mexican joke character, and set them free to explore the online world of Sol City and meet like-minded Mexican jokes.
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