To create a campaign against the killing and poaching of tigers that creates awareness among the general public as well as makes the government take fresh initiatives to save the tigers.

A ‘special’ petition board is created with an invisible sticker in the shape of reverse tiger stripes on it and the copy asking people to sign on it and help save the tigers. Once the poster fills completely with signatures, the sticker is removed to make the pattern of tiger stripes since the poster now shows signatures only in the remaining part (i.e. the stripes part) of the poster. Thereby, displaying to the audience that their signatures can really help save the tigers. The activity is conducted at 50 footfall locations across Delhi & NCR.

The campaign got an overwhelming response from the public as the petition boards got filled with signatures within an hour at almost all the places. Several famous Indian celebrities and news channels volunteered to support the campaign. Plus, the Government of India sent us a letter assuring fresh measures to curb the killing and poaching of tigers and better facilities at the existing tiger reserves and national parks. What’s more, all this was achieved with a meager budget of Rs. 200,000 (5,000 USD).