Our target was consumers that already desire a Nissan and those who never thought about having a Nissan. We created a promotion where consumers could pay for the car with "like it" on facebook and retweets on Twitter.

The first who reached 44.500 retweets paid for his Tiida Hatch. The first who reached 44.500 "Like it" on facebook picture with the campaign ad, paid for his Tiida Sedan.

Bigtime celebrities on Twitter and Facebook participated or commented abour the campaign.

The hashtag "#Iwantmygreatcar" and the word "Nissan" were top tags on Twitter for more than two weeks.

More than 500.000 people interacted. And other thousands were reached in different ways, such as print media.