The deaf community is China’s largest disabled group. Of the 27 million deaf people in China, only 30.4% are employed.

Since TikTok has been committed to promote employment equality, it is the brand’s responsibility to help the deaf find new possibilities for employment and for life.

To achieve this, TikTok decides to present deaf people’s talents and products to more people and help them start their own business on the platform through its powerful business tools. TikTok hopes to raise awareness of accessible employment, inspire everyone to achieve their business goals and boost its brand perception.

TikTok is the most frequently used livestream app in China. When thinking of a livestream, people will normally relate to a talkative live streamer. However, this time we created a "0 dB livestream" channel, where every live streamer is deaf.

They are employees of welfare enterprises, local merchants, creators of some renown, and etc... What’s common among them is that they are striving to realize their business goals and life pursuits on TikTok, leveraging their positive attitude and profound knowledge of TikTok business tools, not viewers’ sympathy as many would assume. In 0 dB livestream channel, you can see their talents, their products and even their tips for doing business on TikTok.

It is not a single live event, but a continuous project that keeps working on the empowerment of deaf people.

As the old Chinese saying goes, “If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” In order to truly increase the employment of the deaf community, we shouldn’t simply create new jobs for them. Instead, we should guide the deaf to create jobs for themselves, bringing their values and products into public view and inviting deaf TikTokers who have already built successful business on the platform to share their experiences.

Therefore, the “0 dB Livestream” channel is created, as livestreams allow deaf people fully express themselves and directly communicate with their viewers and customers.

Silent Teaser: As a warmup of the “0 dB Livestream”, the teaser Make Possibilities Heard stars 5 real TikTokers and presents their stories in a surprising way and unprecedentedly invited one of the deaf TikTokers to dub the video.

Silent Spring Festival’s Livestream: During the bustling Lunar New Year, TikTok held a Silent Spring Festival’s Livestream, inviting deaf TikTokers to show their talents, products and tell their stories.

Silent World Cup: During the World Cup, TikTok created special livestreams for deaf football fans. With new technology, deaf fans now can watch real-time commentary for the first time. This has brought a mind-blowing experience for the deaf.

Silent Documentary: We carried out in-depth interviews with 3 enterprises with deaf owners or employees on TikTok and made their stories into a documentary. The video reveals how TikTok brought them great business opportunities and what “0 dB Livestream” meant to them.

Boosted Accessible Entrepreneurship &Boosted Brand Perception

• The campaign aroused widespread social concerns with 80M+ total exposure and 12M+ engagement. More than 1M people watched the “0 dB Livestream”, which equals the total view of 2023 Super Bowl.

• 532K+ viewers liked the livestream and many people commented that they were surprised by how creative the deaf can be and deeply touched by their entrepreneurship.

• More than 90 official media reported the “0 dB Livestream” campaign. Even China’s most influential media—China Central Television was impressed and mentioned about it as a good example of accessible employment.

• China Disabled Persons’ Federation, together with 16 NGOs and caring enterprises, 10 celebrities and KOLs spoke up for the campaign.

• More deaf people started a career on TikTok, with an increase of 35% in the number of deaf live streamers.