In 2010 we helped TIM launch TIMbeta — the first pre-paid phone plan created for and by teens through social networks – to wild success.

To top that, we created the Blablameter, a game designed to get kids to use their phones more by challenging them to demonstrate their influence.

The more you share, the higher you score, and the more rewards you get. Calling friends, texting, checking in and tweeting all earn points. Re-tweets from friends earn double.

Players with the highest scores earn privileges like reduced rates, SIM cards to send to friends, and invitations to participate in exclusive events.

The game involved demonstrating social media influence, so we made sure to integrate the most popular platforms and expressions.

Here’s how it works: Users, called Betas, register their phone number and connect their social networks to the website to start scoring.

Calling friends earns you points. Chatting by text, checking in at a cafe, or – better yet – checking in AND tweeting there -- earns you even more. If your followers retweet you, your points double.

At the end of each round, the players with the highest scores earn privileges like reduced rates, the right to send SIM cards to friends, and invitations to participate in exclusive TIM BETA events.

In the first round alone, users racked up over 10,000 thousand points. 80% of TIMbeta customers have registered for the game.

Plan usage has increased 60%, generating revenue per customer twice the market average.

But we really knew we were onto something when blogs offering Blablameter tips and tricks started popping up spontaneously.

TIM was connecting with thousands of young influencers and incentivizing them to promote the brand every day.