She's pregnant. He's in shock. His mates are having a field day. Is this a one night stand gone wrong? A highly personal and embarrassing email gets 'leaked' and starts hitting inboxes. Readers follow the clues via a mobile phone number and RSVP page (dating site) to MySpace. There you can play the Babymaker game, view the trailer, take the parenthood quiz, download wallpapers and icons, get the soundtrack and more.

We received 53 calls in total to the mobile phone number registered, of which 3 left voicemail messages. Another 4 SMS text messages were received with the last recorded response on the 9th July 2007 .