The response was unanimous: all DHL key accounts were enthusiastic. The declining trend has been reversed completely and the targeted 100% agreement rate on Time Definite Products has been achieved by Account Management. To illustrate the response to the personalised message the words of the one key account member suffice. At the conclusion of a presentation at a conference, the CEO of a Dutch multinational demonstrated the personalised message on his watch, saying: “And this is why I choose to work with DHL”.

Now that the DM campaign has been thus completed in The Netherlands, it is being rolled out in the European Union with success.