Cannes Lions

TIME IS FOR SHARING

DDB BUDAPEST, Budapest / TELEKOM / 2014

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Overview

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Credits

OVERVIEW

Execution

We developed a mobile-optimized webapp, where you can wrap your time and give it to your loved ones for Christmas.

It works simply:

1. Select the one you want to share your time with.

2. Choose how much time you want to spend together.

3. Pick an activity.

4. Write a message or leave it to us.

5. Choose a date and the perfect present is done!

We also opened a Timeshop in the most frequented part of downtown Budapest, where people were able to send their time without even going into the shop, by scanning a QR code.

Outcome

Even though the campaign took place in the middle of the Christmas buzz, full of pushy sales messages, over 160,000 people opened the application. This is the same amount of traffic a Hungarian shopping mall has at Christmas time – and we only had our little Timeshop (that didn’t even have an entrance door). On top of that we had a super short, 8-day campaign period. But the success story is not over! The application was reloaded at Valentine’s Day, giving an opportunity for lovers to give time to each other as a sign of their sincere feelings.

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