Cannes Lions

Time to Heal

LEO BURNETT TORONTO, Toronto / PROCTER & GAMBLE / 2017

Film
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A heartsick heartthrob sits alone on the beach, lamenting a long-lost love. He’s torn between holding onto his memories of their time together and letting her fade into the distant sunset. So, when he catches a sniff of a scarf she left him with, he’s blown away that it smells like she’s right there. But it’s not her scent or the scent of an expensive fragrance that’s tormenting him — it’s the long-lasting scent of Gain laundry detergent.

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