We created an original activation campaign, built on the thought that Aloha Tuna is one of the freshest tasting tinned tunas. Therefore, it attracts more than the public’s attention, in particular tuna’s biggest predator; sharks. To reflect this, we introduced remote controlled sharks into a mall. These sharks wanted their tuna back and followed anyone with a tin of Aloha, obtained from free samples given out at our shark cage, or purchased in-store.