In the week leading up to Halloween, Sour Patch Kids released a catalog of really small costumes for real Sour Patch Kids on their Facebook page.

For the first time, fans could cut, glue and swear together costumes for their favorite candy. A total of 4 collections were released.

The campaign was an instant hit with fans. It received thousands of likes, shares and comments, propelling it in front of millions of new eyes. It pushed the Sour Patch Kids Facebook page to over 4 million fans, all for little more than 4 pieces of paper.

User Impressions: 1.34 Million (145% over projected 'benchmark')

User Engagement: Almost 11,000 (389% over projected 'benchmark')

User Likes: Almost 6,200 (388% over projected 'benchmark')