We created 100 kits with 6 Tiny Products each. First, we identified the products that take up the most space in the refrigerator: Mayonnaise, Ketchup, Mustard, Milk, Egg Carton & Salami, and from there, we created mini 3D-printed versions to achieve maximum detail. Then, we designed labels according to the brand's branding codes and crafted packaging to make the Tiny Products transportable and collectible. We introduced them with a one-week campaign that included digital pieces, stories, link ads, bumper ads, and display ads to generate awareness. At the same time, we activated a robust influencer strategy, sending gift kits to them to provide more details of the experience and invite them to participate in obtaining them. Finally, we activated digital press to turn the campaign into news.

We identified the products that take up the most space in the refrigerator: Mayonnaise, Ketchup, Mustard, Milk, Egg Carton & Salami, and from there, we created mini versions, small products. We 3D printed them, labeled, and then packaged them, with the goal of making space in the refrigerator to have many more ice-cold Budweisers to enjoy our great moments and experiences. This way, we significantly reduced the risk of having a warm Budweiser during a big celebration. The campaign targeted young adults aged 20 to 25 who love parties and beer, in Santiago and other major cities in Chile. They were the ones who needed the most space in their refrigerators to share good times.