Rather than describe how ING empowers people, we demonstrated it with posters that tell travelers everything they need to know about their destination. They are specially

designed so travelers can take a photo on their mobile, zoom­ing, and explore the content

at their leisure. This was then strategically placed in over 200 air bridges.

Artists from all over the world created illustrations reflecting the culture of their city, which were then packed with the latest tips from Lonely Planet. Travelers can turn these strategically placed posters into content and media for their pocket while they wait to board in over 200 air bridges.

Positive (social) media and employee reactions after launch.

The positive energy of the campaign reflects also on the bank: a dynamic, active bank, that has an eye for all kinds of customers.

Business press recognizes ING as a different campaign.

Coverage in the Moodie Report (worldwide authority for international airports).

Positive reactions of senior leaders, employees, relations, they also share campaign in social media.

Requests to bring the concept to other airports and events Schiphol is integrated in NL business campaign, activation campaign is embraced for “week van de ondernemer”.