The client asked us to design a calendar – since changing tires is relevant at various times throughout the year. But what are automotive calendars usually like? It’s either cars on the road or, bluntly speaking, naked girls. Since TIRENDO is about high quality products we had to come up with a smarter idea.

Sports car enthusiasts love curves. When it comes to women, sure. But when it comes to roads even more. So we combined both, illustrating that with a great set of tires curves have never been so seductive.

Even though we spent weeks finding the actual roads and race tracks to fit the body shapes, with the outcome at hand it was worth the ride.

We were able to place our brand right in the heart of the target group. Thereby strengthening the customer relationship and becoming part of their everyday life. With an automotive calendar that does not have to be hidden at the inside of a locker door or a wall somewhere in the back of a garage.