Paid media was used to drive to and expand the reach of the Gas Station Takeover well beyond the 4 cities.

SOCIAL CHANNELS

Nissan Owned Channels

YouTube: Share on the Nissan YouTube Channel

Facebook: Share on the Nissan and LEAF pages

Paid Media:

Facebook - Native Video w/Promotion

Facebook - Newsfeed w/YouTube link

TAKEOVER:

In the course of one afternoon the Nissan LEAF

- Was highlighted on local news in 3 of 4 cities

- Mentioned on local radio stations in all 4 cities. Reaching over 40,000 people

- The 60 day average LEAF mentions increased from 358 to 692!

- Increased visits to the online savings calculator by 60%

- Increased the daily average of LEAF handraisers by 78%

- We pumped over 14,000 gallons of gas and saved people over $56,000

VIDEO:

Captured the the human emotion of going gas free.

54,000 Video Plays

3,000 Post Likes

461 Comments

237 Shares