Cannes Lions
OGILVYINTERACTIVE, Beijing / IBM / 2002
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The problem: This banner is part of the larger Tivoli campaign which ran across print and web media. The campaign's main objective was to create brand awareness for the less known IBM Tivoli family of IT managment solutions. The Tivoli Software is the solution to manage increased complexity in IT enivronments.
Creative solution: The IT environment gets more complex with every week. You are a webmaster. How can you manage these complex systems? Can you handle all the factors at the same time? The game simulates a difficult situation with more and more agressive looking spheres that need to be kept in the loop. Multitasking, dealing with multiple difficult situations at the same time. But as the situation gets more and more complex, winning is almost impossible. Unless IBM Tivoli helps to solve this management problem.
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