Cannes Lions
141 WORLDWIDE, Madrid / TRANSPORTS METROPOLITANS DE BARCELONA / 2003
Overview
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Credits
Description
To create a joint venture between TMB and 141 WorldwideTo create a circuit formed by 10 underground stations, selected according to their proximity to Gaudi’s most important buildings, in order to bring Gaudi to the people, his work being reproduced by three current artists, who, by their work, put Gaudi’s modernism on record, and each of them has been assigned a building nearest an underground station.To transform each of the stations into works of art, reproducing the inside of the underground nearest the most important of Gaudi’s buildings, GSXXI: Temporary Museum at the Barcelona Underground.The artist represents the piece in large scale to completely cover the area of the underground station (access, platforms, hall, etc.)
Outcome
Two sponsors contributed with financial support.TV: News headlines on the channels, (autonomous and local).Special programmes in the magazines of autonomous and local channels.Daily press:Front Cover news in national and local daily press.Supplement news: Cultural, weekend, agendas, etc ...Magazines:Special news in different magazines: Cultural, fashion, general distribution ...
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