We crafted a “trip” within the commute, inspired by commuters’ own books and daydreams, reinforced within a uniquely Barcelonan context.As Barcelona took to the streets for its famed celebration of San Jordi – the day of lovers, marked by the gifting of roses and literature – commuters suddenly found themselves being transported to new worlds populated by literary characters such as Romeo and Juliet, and San Jordi and his Princess, on buses and in metros.

Over 8.000 commuters experienced one of TMB’s 400 acts of frolic firsthand, breaking into applause, shaking actors’ hands and doing a bit of flirting of their own. Talk of TMB spreads across town via consumers’ word-of-mouth and free radio publicity. Visits to www.tmb.net increase 13% following the campaign!