1) A personal e-mail message by CEO Tex Gunning that linked to a personalised video starring you, stressed your important role in ‘turning TNT around’.

2) Homemade ‘SelfieBoxes’ were distributed to every TNT office and corner of the globe. Employees could instantly upload their selfie to a global microsite. Everyone could see the people network grow.

3) Winning local teams received a stickered truck with all their selfies on it.

4) To show the power of the People Network we made massive internal posters and printed banners for all local TNT offices and hubs globally showing numerous selfies.

22,341 selfies. The TNT SelfieBox created a renewed spirit among employees. It gave them a platform to be proud of themselves, their colleagues and TNT. It showed TNT is alive and kicking and that TNT believes that people are TNT's main strength.

Concrete results:

• 53,262 sessions on TNT Selfie microsite (result January 2015, target 30,000)

• 22,341 selfies were posted on the website in just three months (result January 2015, estimated result before activation: 15,000 – 20,000)

• Average session duration: 7.06 minutes (estimated duration before activation: 2 minutes).