How do you engage a target who has been fooled by media and politicians time and time again ? How do you break the burden of skepticism towards national reality to make them want to see a movie that deals with precisely that theme? How do you sell a story without selling the plot? In this case making fun (absurd comedy) through a metaphor of how shallow, sensationalistic and stupidly the news would tell one particular scene of the film if it were a report, and then contrasting it with the intelligent black humour of the real scene in movie.