Cannes Lions

SCI-FI CHANNEL

BETC EURO RSCG, Paris / NBC / 2008

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On 14 February, the 'Adopt Sci Fi' site unveiled a film, showing the tragic abandoning on Earth of an alien child named Sci Fi. Housed in an orphanage, Sci Fi is shunned by the other human orphans. Appealing to the collective emotion of society, the film sends out a distress call: Open your heart to science fiction.

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