Cannes Lions
BETC EURO RSCG, Paris / NBC / 2008
Overview
Entries
Credits
Description
On 14 February, the 'Adopt Sci Fi' site unveiled a film, showing the tragic abandoning on Earth of an alien child named Sci Fi. Housed in an orphanage, Sci Fi is shunned by the other human orphans. Appealing to the collective emotion of society, the film sends out a distress call: Open your heart to science fiction.
Similar Campaigns
12 items