The idea was to replace shoe box interior tissue paper with letters from underprivileged people as a motivation to old shoe donations.

We replaced shoebox tissue paper with letters of underprivileged people in need asking for footwear. As costumers tried new pairs of shoes in Miami stores, they found the letters directed to them, inspiring them to make a donation.

We took the first step in making people consider extending the life of their shoes by donating their old pair to people who need them.