Every time a boss scored higher than 50%, the employee could share their boss’s email.

Monster.ca could then congratulate them on this achievement by offering a free ad on Monster.ca. If a boss scored less than 50%, the employee was directed to the site (Monster.ca) in order to find a job that was better suited to their needs. A user who invites a friend to take the survey is automatically entered in the contest: Win a year’s salary.

This viral promotion is at the heart of the Rate your Boss.

Included anyone workers up to the age of 55.