Most people are oblivious about the rich 'Swiss' heritage behind the Toblerone brand. We needed to tell people that Toblerone is not just 'any other chocolate', but is rather a blend of all the fine things the Swiss have pioneered over the century.

Key advertising objective: Given the challenge stated above the key objective is to change people's perception from a 'any other chocolate' to 'a chocolate with swiss heritage' through an Press and OOH campaign.

The unique thing about Toblerone is its iconic, triangular shape. We used this as inspiration in creating our ideas, linking them to uniquely Swiss things. From unique Swiss inventions, to Swiss topography and even to their culture, we created visuals that told the Swiss story. The idea lends itself to endless visual possibilities.

The campaign has only just launched (April 2013) so no data is currently available.