Lacta transformed The Bubbly chocolate into a character in the campaign "Eat before, ask questions later".

The first movie, "Love" tells the story of a woman who, when eating a piece of Lacta Bubbly, feels that the chocolate melts intensively, leaving it in doubt whether this feeling is love or passion. While the woman dialogues with the product, the spot shows scenes illustrating the feeling while eating chocolate.

"We try to bring to the public a fun and sensory communication, outside the box of chocolates campaigns in the market. The intention is to bring the brand even more close to consumers and encourage them to try the product, « says Adriana Nogueira, Lacta marketing manager at Mondelez Brazil.