Cannes Lions

TOBLERONE CHOCOLATE

OGILVY & MATHER, Vienna / KRAFT / 2006

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Obviously, it is a fairly good idea to produce chocolate in a triangular shape. It made Toblerone a world-famous brand.Hence, the form of the triangle is the focus of our campaign, in which we ask a simple question: what would the world look like if the inventor of Toblerone had done pioneering work in other fields.

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