They briefed us to capture Toblerone’s unique perspective of Christmas that only Toblerone can. We did this by creating sleeves featuring a seasonal message, complete with new Toblerone illustration style.

The new Toblerone illustration style wraps around the standard bar with strategic cut-outs that revealed the historic Toblerone wordmark underneath.

The end result was a pack that celebrates the season, connects with consumers and builds the brand, enforcing Toblerone’s bold and original tone of voice.

Toblerone had great feedback from their sales force who appreciated the disruptive design, making an impact (in terms of visibility) on shelf vs the standard portfolio and it increased their presence in valuable seasonal in-store promotional space.