In order to show that an insurance member is a familiar existence, we chose not a mere card but the calendar which the customers can use every day.

We tried to make it which customers can start a day with being happy. We also aimed at making them into a positive feeling from a child even to an adult with it.

Japan is in the middle of revival still more after an earthquake disaster.

Since we wanted to give a meaning becoming fine all together, all the graphics were designed with the button which are wrapped up with traditional kimono cloth of Japan carefully one by one, and those were constituted the Japanese four seasons with pointillism.

In addition, it was made the way of being visible that graphics this month and next month overlap by printing on thin paper, as we can feel the relation to the future.

The following was among the voice which reached the client from the customer.

It is very good to see connections from this month to next month by being able to see the pattern of the next month slightly.

A design is gentle and when we look at it, we are healed.

It is interesting that concepts are hidden in the various places.

There were some reports that they've got opportunities of the communication between customers and the cliant talking with each other and sending some letters because of the calender.