Cannes Lions
TBWA\ESPAÑA, Madrid / MCDONALD'S / 2016
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“Together" spot of McDonald shows us the story of a family reunion. And as sometimes parents, mainly for work, they can not devote full time to their children. In the spot the boy's grandfather helps this binding to occur with something as simple as a game. Something always join a father with his son. There are places that also facilitate this union between parents and children. As McDonald's, the perfect place for families to enjoy together.
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