Cannes Lions
LEO BURNETT FRANKFURT, Frankfurt / MCDONALD'S / 2016
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To refuel a claim like "I’m lovin’ it“, there is no better day during the year than the day of love – Valentine’s Day. Following our motto "what you once loved, you never forget“, we wanted people to recall their love for McDonald’s on February 14th: with a heart warming commercial about two teenagers, who spent an unforgettable summer together and meet again after several years – all thanks to one very unique order.
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