Spikes Asia
TOKYU AGENCY, Tokyo / NTTDOCOMO / 2017
Awards:
Overview
Entries
Credits
Background
-While docomo is japan’s no.1 mobile phone operator,its name recognition outside japan is low. This has became a major issue that needs to be resolved, since visitors in japan are rapidly increasing for the 2020 Tokyo Olympics.
-Meanwhile, Japan is globally renowned for revolutionising its public toilets, many of which are clean, modern and boast very elaborate high-tech features.
Description
-Docomo has developed the world's first "toilet paper for smartphones" in Narita international airport, the visitor’s first contact point of japan.
-“Toilet paper for smartphones" was placed in 86 restrooms in Narita international airport arrival terminals. This special paper absorbs sebum on smartphone screen and can be flushed down the toilet.
-Moreover, it is printed with text introducing of docomo's wi-fi and translation app service, thus making it a helpful guide while in japan.
Execution
-“Toilet paper for smartphones" was placed in 86 restrooms in Narita international airport arrival terminals. This special paper absorbs sebum on smartphone screen and can be flushed down the toilet.
-Moreover, it is printed with text introducing of docomo's wi-fi and translation app service, thus making it a helpful guide while in japan.
-In true Japanese fashion, a quirky two-minute instructional video demonstrated how to correctly use the sheets, and also the "shower" or bidet function found in most public toilets in Japan.
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