Cannes Lions
DDB ARGENTINA, Buenos Aires / VOLKSWAGEN / 2017
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The Cross up! It’s a different version than the regular up! It was designed for those who like to get away on weekends. And it’s main feature it’s that you can drive 1000 kilometres with only one gas tank. So, you won’t be stoping anytime soon on gas stations, unless you really really need to go to the bathroom. This is what we see in the commercial. A lot of people really really wanting to use the toilets because of the main benefit of the all new Cross up!
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