We sent out 800 direct mails and received over 100 registrations only a week later. The registration pace was suprisingingly faster than we expected and we were already convinced that all the seats would be sold out.Not only the fact that many people registered to the forum but there were many phone calls and e-mails highly praising the creative work and there also was a lot of enquiry. Some magazines also asked us to give them an interview on the very unique creative work.