As a pioneer in the field of online banking in France, ING has always been a game-changer, a bank that doesn’t do its job like other banks. Especially when it comes to customer service.

In a world where automation, artificial intelligence and chatbots are gaining ground, it is often very difficult to get proper personalized advice or to be treated with empathy and consideration.

As other banks are putting all their efforts into developing services to automate their customer relationships, ING is moving in the opposite direction to this trend.

The quality of its “human to human” customer service is at the heart of its brand values. They wanted to show that when it comes to advising customers, no technology will ever replace a human being and the constructive and personalized advice only they can give.

Using strong aesthetic codes from high-tech and science fiction videos, we plunged the viewers into a futuristic atmosphere that enabled us to make them believe, right up to the end of the film, that we were presenting ING’s latest hyper-realistic robot, when in fact he’s just a human being.