Cannes Lions

One and Eight

OGILVYONE WORLDWIDE, Madrid / ING BANK / 2018

Presentation Image
Film

Overview

Entries

Credits

Overview

Description

"One and Eight" is a love story.

The film tells the story of two birthday candles, the 1 and the 8, that fall in love and have to wait 18 years to be together on top of their birthday cake.

Execution

18 years are not fulfilled every day, and we wanted to show our clients that we had been waiting for this day for a long time. That is why we created "Uno y Ocho", a love story between two birthday candles that have to wait 18 years to be together.

Outcome

The video was uploaeded to Social Media ang got more tan 2 millions views.

With more tan an 87% of positive commets.

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