The films pit the mundane, spirit-crushing nature of the tomorrow morning that may await you against the intense experience that tonight might give you. They distill Jose Cuervo’s new brand idea of “Tomorrow Is Overrated” into its purest essence by offering up a simple choice to resonate with the viewer. Do you choose bad coffee, two-hour conference calls, endless photocopying and cleaning your computer; versus enjoying a late-night skinny dip, cool house party, impromptu gig or a midnight surf? The sharp contrast of the imagery – dull vs intense fun – leaves the question clear in their minds: why worry about tomorrow when you could be enjoying right now?