Cannes Lions

Tomorrow Never Comes

HAKUHODO INC., Tokyo / THE IWATE NIPPO CO. / 2017

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A TV commercial that aired on March 11th, 2017.

Even thought it has been 6 years since the Great Tohoku Earthquake, there are still over 1,000 missing persons from Iwate prefecture alone.

So that we don’t forget about the earthquake disaster, while showing their photos, we read aloud Norma Cornett Marek’s poem, “Tomorrow Never Comes”.

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No More "Tomorrow Never Comes"

HAKUHODO INC., Tokyo

No More "Tomorrow Never Comes"

2022, THE IWATE NIPPO CO.

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