Gatorade has been succesfully communicating 'behind your greatness' as their brand claim. However, over the years, due to constant presence in generic sports moments, we began to lose visibility, caused by habituation and, as a consequence, a loss of perception in the brand promise. We needed to reinforce this. That Gatorade is really behind the greatness of its athletes.

Brief: Strengthen Gatorade's role as a companion on the path of athletes to greatness.

Due to the publication being close to the registration deadline, results have not been able to be recorded.