Cannes Lions
RUF LANZ, Zurich / TONHALLE ORCHESTRA ZURICH / 2016
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Description
To reach a new, younger target group, Tonhalle Orchestra Zurich launched the “Classical concerts for beginners” radio campaign. A piece of classical music is presented in each of the three radio spots – not in the usual way by a classical music expert, but by someone who does not have the slightest idea and who provides a fresh and free description of the music.
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