This campaign used one fresh piece of news every day and created a one-minute, online theater play, covering that story.

In cooperation with the country's most read news portal, Index.hu, the piece of news of the day was chosen in the morning, and at 7 PM, the video covering the story was posted on the same website, next to the piece of news that inspired it, on the main page of the news portal.

In the morning every day for two weeks, the story was chosen, a play was created based on it.

First, the creative team and the theater's creative team, a dramaturg and a director, wrote a one-minute screenplay based on the chosen news story. Then, actors were chosen for roles, and set and costumes were briefed.

The set was created out of modular pieces, created only for this campaign. A different visual arrangement was created for each play.

The play was rehearsed, then recorded, and finally, a video was produced.

The video was uploaded back to the news portal Index.hu, on the main page, next to the original news story.

People born after 1985 who bought a theater ticket: +137%, based on webshop data

Over 500,000 unique users viewed the plays, in a country of 9,5 million.

Earned media: estimated 65,000 Euros

Every 7th person in the country knows about the campaign.