Cannes Lions
SPRINGER & JACOBY WERBUNG, Hamburg / TONHAUS HAMBURG / 2003
Overview
Entries
Credits
Description
TONHAUS sent faxes to Hamburg advertising agencies describing completely unworkable radio spots. Each spot appeared to have originated from the agency in question. At the bottom of the fax, "No problem, we'll take care of it" was handwritten by a TONHAUS employee.Thus the whole thing looked like confirmation that TONHAUS would produce the impossible spot easily – because TONHAUS makes the impossible possible.
Outcome
With this promotion TONHAUS became the 'talk of the town' overnight, positioning itself as a really creative sound studio.
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