With little time and less money, Activision asked us to create a viral video for the debut of Tony Hawk: Ride. To demonstrate the game's ride-ability, we invited Tillman, the famous skateboarding dog, to shred it up using Tony Hawk: Ride’s breakthrough wireless skateboard controller. "Skateboarding Dog Plays Video Game" garnered millions of hits, baffled viewers and sparked debate over the video's authenticity, while truly embracing the game's innovation.