INDULGE THE YOUTH IN A TOPIC THEY ARE INTERESTED IN Step 1: We spoke about the topic that the young Vietnamese need confidence in – love.Step 2: Since they don’t like brand telling them about love, we made a mystery young Vietnamese looking for his lost love to do that.Step 3: We drew them into the conversation.Step 4: We went on to support the character in his quest and gain the youngsters love in return.Step 5: Give other young people a platform to gain confidence in love - now we had the credibility.