The campaign began with four stylized short films released weekly leading up to the launch of the Collection. The films were used to generate and build excitement from La Prairie's passionate fans on select social platforms. The videos were promoted through the laprairie.com website, emails, paid media (including display, search and social), social engagement (Facebook, YouTube and Google+), online bloggers and PR support. The immersive, interactive campaign experience uses the latest technology to convey the story in a compelling way by seamlessly fusing art, storytelling and video.

As the largest product launch and first global digital product launch, the Swiss Ice Crystal Collection campaign has exceeded expectations.

* Banner click-through-rate: 3 times better standard industry rate.

* La Prairie's Facebook likes increased by 176%.

* 9% campaign site bounce rate.

* Consumers spent an average of 5:41 on the US campaign site.

* New Product sales have increased by 28%.