Cannes Lions

THE BLINDFOLD

DDB SPAIN, Madrid / BBVA / 2015

Film
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Description

The heliport atop the iconic BBVA Tower in Madrid’s Castellana Promenade was transformed into a street court where James Harden faced three other basketball players blindfolded while being “remotely” directed by Kevin Durant all the way from a control room in Oklahoma, more than 4,800 miles away

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