Cannes Lions

THE BLINDFOLD

DDB SPAIN, Madrid / BBVA / 2015

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The heliport atop the iconic BBVA Tower in Madrid’s Castellana Promenade was transformed into a street court where James Harden faced three other basketball players blindfolded while being “remotely” directed by Kevin Durant all the way from a control room in Oklahoma, more than 4,800 miles away

Similar Campaigns

12 items

BBVA. CMO´s Credit Card

PS21, Madrid

BBVA. CMO´s Credit Card

2021, BBVA

(opens in a new tab)