Cannes Lions
TBWA\ISTANBUL, Istanbul / LAND ROVER / 2014
Awards:
Overview
Entries
Credits
Description
The challenge was to create a calendar that reflects the adventurous soul of Land Rover
Execution
The Topograhic Calendar reflected the adventurous soul of Land Rover. We were inspired by the visual codes of the classical topographic maps. Colors on each level represent different months and the descending numbers on the side of each page show the remaining days of the year.
Outcome
35% of the recipients replied to the invitation and discovered the new models of Land Rover.
Similar Campaigns
12 items