Cannes Lions

TOPOGRAPHIC CALENDAR

TBWA\ISTANBUL, Istanbul / LAND ROVER / 2014

Awards:

2 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

The challenge was to create a calendar that reflects the adventurous soul of Land Rover

Execution

The Topograhic Calendar reflected the adventurous soul of Land Rover. We were inspired by the visual codes of the classical topographic maps. Colors on each level represent different months and the descending numbers on the side of each page show the remaining days of the year.

Outcome

35% of the recipients replied to the invitation and discovered the new models of Land Rover.

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