This film consists of stories of real people starting new challenges and a story of Zion.T, who makes music for them and himself.

A student who became a farmer rather than finding employment, an aspiring photographer who used to practice with a discarded mannequin (he later shoots a cover of Zion.T’s album), a chef who quit a former job to follow his passion, an insurance agent who practices at night to achieve his dream of becoming a martial artist and Zion.T’s younger self who just started a music career.

They appear in the film as themselves and show us their beginnings, efforts and the moments of achievements. Zion.T faces true stories of their struggles, worries, and efforts, and contains the fear of new beginning and shining joy in a song.

Finally, Zion.T drives Volkswagen Arteon while listening to the finished campaign song ‘Nu day’ and speeds up towards future.