Within seconds of trends being identified on Twitter they were compared with live stock data from Topshop and immediately shoppable looks were created.

The looks were then displayed on billboards across the UK, each no more than 8 minutes away from a Topshop outlet.

At the same time they were shared back into the conversation on Twitter.

Anyone seeing a LiveTrend the liked simply had to Tweet the # to Topshop, to be Tweeted back with a link to buy.

Fans visiting Topshop.com also saw the homepage updated in real-time.

In-store mannequins were dressed and re-styled as new trends emerged

Campaign ROI of 11:1

Up to 75% uplift in sales across the looks featured

Coverage across trade and consumer press

Over 63,000 engagements on Twitter