Cannes Lions
FCB INFERNO, London / BMW / 2016
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Since 1975, Britain’s drivers have enjoyed a longstanding love affair with the BMW 3 Series. In those 40 years, a number of cultural landmarks have been embedded into British consciousness. They might however, need some context for anyone who’s not British. 1975: Jaws released in cinemas and terrified British cinemagoers. 1982: Disaffection grew with the British government as interest rates rose to an eye-watering 14%. 1990: During Italia 90 (Football World Cup), England lost its semi-final game to West Germany through a penalty shootout. In doing so, kick-starting England’s woeful penalties record. 1998: JK Rowling’s Harry Potter cast an enduring spell on British and international audiences. 2005: YouTube launched, revolutionising how we watch and share video content. With the introduction of ConnectedDrive, the 3 Series became Internet enabled. 2015: Emissions are a topic of hot political debate ahead of the UK General Election.
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